Private beta for triathletes, runners and cyclists
The coaching conversation that's always with you.
LOAD is the AI coach that thinks it through with you. Any question, anywhere, any time.
Plans are everywhere. Judgment isn't.
Every training app sells you a plan: generated, adaptive, personalised, but still a plan you follow. When life gets in the way, you're on your own again.
LOAD is a coach you talk to.
Not another plan. It gives you what you actually pay a coach for.
A view
It looks at your week and tells you what it thinks, including "don't".
Your whole situation
The knee, the job, the kids, how you respond to threshold blocks. Context no device records.
A memory
It remembers last winter, and what happened the last time you stacked three hard days.
Always on. Any horizon.
One coach for everything, from tomorrow's session to next season.
"My legs are heavy. Do I still do the intervals?"
"I'm travelling Wednesday to Friday. What do I move?"
"What should my carb-load look like for Saturday's 70.3?"
"Do I race in May, or build for August?"
Three steps to your coach.
- 1
Set up your Season
Create a Season, like "2027 Season", and set your races. Chats, plans and uploads for that year live there.
- 2
Bring in your training
Attach a CSV export or a screenshot, and your coach works from what you actually did.
- 3
Talk to your coach
Start a chat straight away and file it under a Season later. In your browser or on your phone.
Talk it through. Lock it in.
Agree a block in conversation and your coach turns it into a plan in Training plans, laid out week by week and ready to use.
Keep your tools. Add a coach.
Nothing to migrate and nothing to relearn. Keep logging sessions the way you do now. LOAD sits on top and does the thinking.
Upload your training today. Direct Garmin, TrainingPeaks, Wahoo and Strava sync is coming next.
Built for athletes who've outgrown the plan.
Triathletes first, then runners and cyclists. Recognise yourself?
You coach yourself, and read your data
You want the reasoning, not a black box.
You had a coach, and miss them
You dropped them on cost. It's the relationship you lost.
Your week rarely goes to plan
Work, travel and family move things. Training should move too.
You're chasing a result
A qualifying time or a championship. You want more depth.
You've tried the template plans
They worked, until they didn't. They were never about you.
Not built for complete beginners. And if you're happy with your coach, stick with them.
How your coach behaves.
It shows its working
Every recommendation comes with the reasoning, so you can push back.
It will disagree with you
A coach that always says yes isn't coaching.
It knows its limits
Injury and health questions get pointed to a professional.
It credits its sources
It applies established coaching principles to your training and tells you where they come from: the method, the research, the coach. It never passes off someone else's work as its own.
A coach at the price of an app.
Built by an athlete who needed it.
LOAD's founder races as a GB age-grouper. Training for the 2026 European Championships without a coach, he turned a general-purpose AI chat into one. It helped, until it contradicted itself, lost track of his training blocks and needed the basics explained again and again.
LOAD is the coach he wanted: built for one athlete, one record, one season at a time.
The AI is the engine. LOAD is the coach built around it.
Nick Buckley-Mills, founder
Request an invite.
Invite only, small groups, triathlon first. Invited athletes get a direct line to the founder.