Private beta for triathletes, runners and cyclists
The coaching conversation that's always with you.
LOAD is the AI coach that thinks it through with you. Any question, anywhere, any time.
Keep the ride, but not as written. You've stacked three hard days, and last winter this exact pattern came right before your calf flared. Ride it all in zone 2 and cut it to three hours. I've updated Saturday.
Plans are everywhere. Judgment isn't.
Every training app sells you a plan: generated, adaptive, personalised, but still a plan you follow. When life gets in the way, you're on your own again.
LOAD is a coach you talk to.
Not another plan. It gives you what you actually pay a coach for.
A view
It looks at your week and tells you what it thinks, including "don't".
Your whole situation
The knee, the job, the kids, how you respond to threshold blocks. Context no device records.
A memory
It remembers last winter, and what happened the last time you stacked three hard days.
Beta preview with a sample athlete.
Always on. Any horizon.
One coach for everything, from tomorrow's session to next season.
"My legs are heavy. Do I still do the intervals?"
"I'm travelling Wednesday to Friday. What do I move?"
"What should my carb-load look like for Saturday's 70.3?"
"Do I race in May, or build for August?"
Three steps to your coach.
- 1
Tell your coach about you
Share your sport and your weekly hours. Your coach starts from you, not from a template, and learns the rest as you talk.
- 2
Bring in your training
Connect your device (Polar today, more on the way) or import a CSV export from the platform you use now. Your coach works from what you actually did.
- 3
Talk it through
Ask anything, in your browser or on your phone. Your coach builds your training with you, changes it whenever life moves, and reviews each week with you.
Inside LOAD
Plan, Track and Review, with your coach a click away on every page.
Plan your week and season with your coach. When it changes something, you can see exactly what moved.
Beta preview with a sample athlete. Screens may change before launch.
Plan your week and season with your coach. When it changes something, you can see exactly what moved.
Every workout against what was planned, week by week, with time in each zone.
Still to come: Mon Hip and Core Strength – Day A, Tue Aerobic Swim with Threshold 100s, Tue Indoor Sweet Spot Intervals, Wed Tempo Run, Thu Stability and Control – Day B, Fri Technique and Endurance Swim, Sat Long Aerobic Ride, Sun Long Run with Steady Finish · Open Plan
Open any workout to see time in zone, power by minute and the terrain. Drag across a chart to look at one part of it.
Drag across a chart to look at part of the workout.
Fitness, fatigue and form over time, and how much of your plan you actually did.
This week is in progress and shown as done so far against the full week's plan.
Talk it through. Lock it in.
Agree it in conversation and your coach updates your Plan. When it suggests a change, you see what moves and why before you apply it.
Ask your coach anything about your training…
Keep your tools. Add a coach.
Nothing to migrate and nothing to relearn. Keep logging sessions the way you do now. LOAD sits on top and does the thinking.
Connect Polar today, or import a CSV export from the platform you use now. More devices are on the way.
Built for athletes who've outgrown the plan.
Triathletes first, then runners and cyclists. Recognise yourself?
You coach yourself, and read your data
You want the reasoning, not a black box.
You had a coach, and miss them
You dropped them on cost. It's the relationship you lost.
Your week rarely goes to plan
Work, travel and family move things. Training should move too.
You're chasing a result
A qualifying time or a championship. You want more depth.
You've tried the template plans
They worked, until they didn't. They were never about you.
Not built for complete beginners. And if you're happy with your coach, stick with them.
How your coach behaves.
It shows its working
Every recommendation comes with the reasoning, so you can push back.
It will disagree with you
A coach that always says yes isn't coaching.
It knows its limits
Injury and health questions get pointed to a professional.
It credits its sources
It applies established coaching principles to your training and tells you where they come from: the method, the research, the coach. It never passes off someone else's work as its own.
A coach at the price of an app.
Built by an athlete who needed it.
LOAD's founder races for Team GBR as an age-grouper and has spent 25+ years building technology companies. Coaches were great but not always there, plans couldn't see his week, and general-purpose AI forgot him. LOAD is the coach he wanted: built for one athlete, one record, one season at a time.
The AI is the engine. LOAD is the coach built around it.
Nick Buckley-Mills, founder
Request an invite.
Invite only, small groups, triathlon first. Invited athletes get a direct line to the founder.